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Supplying PDF Artwork

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Elliott
Updated 6 months ago

We prefer all artwork to be supplied as high-resolution PDF format with fonts embedded.

PDF’s are rapidly becoming the standard file format for transmitting files for printing, but it is important to prepare your PDF file in the correct way. 

  • Correct Preparation of PDF Files
    When creating a PDF in Acrobat Distiller, there are job options which must be set for commercial printing. These include default resolution, compression settings and font embedding. Where possible ensure a 300dpi PDFx1a ‘print’ or ‘press ready’ PDF is outputted. Please include a 3mm bleed, crop marks and supply as single pages.

    Please ensure you choose high resolution. Compression settings for colour and greyscale should be downsampled to 300dpi with “auto compression” set on high. Bitmapped (monochrome: i.e. line art) images should be set at 600dpi. Font embedding should be set to “embed all fonts.
  • Bleed
    One of the most important elements in artwork for printing! Please ensure there is 3mm bleed all round the PDF, i.e. save the PDF with 6mm added to each measurement (i.e. for A4 usually 210mm x 297mm, save as 216mm x 303mm). Crop marks may be included if you wish. If your artwork is supplied without bleed we may not always be able to add it on for you and you may have to amend and re-supply the artwork.
  • CMYK not RGB Please!
    Please ensure that all embedded images are CMYK (Cyan, Magenta, Yellow, Black) files. RGB images may look good on your screen but final output to print is always in CMYK. One should be aware that files converted from RGB to CMYK may alter the colour composition significantly!
  • Microsoft Office Files
    If you are creating a PDF from an MS Publisher or Word file, care must be taken to ensure spot colours are created correctly in your original documents. Do not set to RGB (Red, Green, Blue) colours as they cannot be printed as such. 
  • Supplying EPS Files
    Any other file formats not listed above must be saved as an eps or jpeg. If there are any changes to the job, you may have to amend and re-submit the artwork as we may be unable to change it. Ensure your files have bleed and crop marks and please confirm the final size of the artwork and supply a hard copy for reference.
  • Bleed and Crop Marks
    All artwork must have 3mm bleed if you require the image to bleed off the edge of the paper.

    Crop marks should be included if the artwork does not fill a whole page area (i.e. no bleed). They should be 5mm long, 3mm outside of the page area and coloured in the colour ‘registration’ to ensure they appear on each colour separation.
  • Please ensure that artwork is supplied at the correct finished size required. If this is not possible, please inform us to allow time for amending the artwork. 
  • Artwork Amendments or Re-submission
    Our prices include “pre-flight checking” your artwork and submitting a PDF proof for your approval. We will correct any easy to rectify issues that we spot as part of this process – free of charge.

    If we need to amend your artwork or you need to re-submit corrected files to us there may be an additional charge which includes the cost of an additional PDF proof. More extensive amending or correcting is charged dependent upon the amount of time required to rectify.
  • Imposition
    Please do not supply imposed pages or “printers pairs” because our workflow includes imposition software to impose correctly for our printing processes.
  • Fonts
    Include all fonts you have used in the file. Whilst we have an extensive font collection, there is no guarantee the version you have used matches ours. This can create problems with line lengths and spacing of the type. We assume that all the fonts supplied are licensed and takes no responsibility for embedded fonts. 
  • Screens
    Screen tints may range from 99% down to 1%. From a practical printing viewpoint, anything above 90% or less than 5% will generally not be visible to the naked eye.
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